Innovation within design comes down to how we use materials and how the design process sets up the lifecycle of any item long term.
The creation of new materials from renewable, innovative or waste sources requires thinking, on order to develop materials which will also work and last.
Industry leaders consider new materials in the design process, with new techniques and uses to incorporate them effectively. This approach will reach full scale through further public and private investments on materials.
The transformation of waste into secondary raw materials is a compelling solution, alongside improving quality and durability of these materials throughout their life.
Another approach to reducing waste is found in the development of more circular materials.
Innovation can help decrease waste throughout the production process. This includes GHG emissions and waste water, but also the waste of fabric.
An innovative way to prevent fabric waste is through printing of fabric. Not only does it reduce pollution of fabric dye, it also helps optimise the cutting of the material.
Innovation within the apparel and footwear industry will also constitute innovative business models.
In order to reduce waste, we need to explore reuse, repair and rental schemes as viable business options.
A good way to kick start such innovation is by supporting pilot projects for new business models around the EU.
If we want to promote a market for secondary raw materials, we need to be inventive when it comes to both their recovery and transformation.
When secondary raw materials are more available, it will give us the opportunity to improve their quality, creating a preference for the use of secondary materials.
The Policy Hub – Circularity for Apparel and Footwear supports the efforts of the European Commission to set up the EU's first detailed set of rules on how companies must substantiate reliable, comparable, and verifiable claims about the environmental impact, aspect and performance of products and services they offer across the EU. We support the ambition to make these types of claims reliable, comparable, and verifiable across the EU and put an end to greenwashing. This ambition shall not, however, lead to green hushing. Clear, actionable, and unambiguous rules should direct the textile sector to make science-based environmental claims.
The EU consumed a total of 6.6 million tonnes of clothing, footwear & household textiles in 2020. Our systems to manage these materials at the end of their life are wholly inadequate for a circular economy. As such, the majority of these products being disposed of in residual waste. Extended Producer Responsibility (EPR), a cornerstone of the EU Strategy for Sustainable and Circular Textiles, has the potential to deliver transformative improvements in the collection and management of used and waste textiles.
The textiles industry is a highly complex, interconnected value chain that plays an important role in global economies. However, it is also accountable for significant negative impacts on the environment. In 2020, total consumption of clothing, household textiles and footwear in Europe amounted to 6.6 million tonnes (15kg per person). That same year, textile consumption in Europe had, on average, the fourth highest impact on the environment and climate change from a global life cycle perspective, after food, housing and mobility.
The Policy Hub - Circularity for Apparel and Footwear welcomes and supports the European Commission’s proposal to revise the Waste Framework Directive (WFD). The ambition of the Policy Hub is to improve the circularity of the textile sector by maintaining as much value as possible of resources used in the production of textile products. It is estimated that the textile waste in EU-27 and Europe will grow from 7.0 million to 7.5 million tons today to 8.5–9.0 million tons in 2030.1 It is necessary to take measures to deal with this waste through both waste prevention and the end-of- life management of textiles.
The Policy Hub – Circularity for Apparel & Footwear is a strong supporter of digitalisation and the use of digital technologies to communicate product information. Digital communication vehicles (for instance QR codes, Data Matrix) would provide better ways to share easily accessible, complete, up-to-date, comparable, trustworthy, and easy-to-correct information. Furthermore, from an environmental perspective, electronic labelling would avoid creating extra waste in the form of more or larger labels and hangtags to accommodate the required information and its translations in a given minimum font/format.
This is a summary document of Policy Hub's position paper on the EU's Sustainable Product Policy.
The Policy Hub – Circularity for Apparel and Footwear supports the EU’s plans to make sustainable products a norm as part of the Sustainable Product Initiative (SPI). We expect that the SPI will ensure harmonisation across the EU and create a needed level playing field when it comes to design requirements of textiles to make them fit for the circular economy. To fully leverage SPI’s potential and achieve its intended goal of making products sustainable, the Policy Hub provides recommendation in this position paper.
In the light of the upcoming regulatory requirement to separately collect textile waste in all EU Member States by 2025 and the expected publication of the EU Textiles Strategy, Extended Producer Responsibility (EPR) is being assessed by policymakers at EU and Member State level as a potential instrument to promote textile waste management as well as to support handling of the expected increase in textile collection volumes. The signatories of this position paper are committed to accelerate circularity in the textiles, apparel and footwear value chain by changing how textiles are produced, used and recirculated into new material, as well as to contribute to attain the sustainability goals.
The Policy Hub’s mission is to help develop a consistent European policy framework that accelerates the transition to a circular system for the apparel and footwear industry, incentivises textile products’ environmental performance at all stages of products’ lifecycle, and stimulates innovation in more sustainable and circular business models, materials, and production processes. In light of the ambitions and the experience of the sector it represents, the Policy Hub – Circularity for Apparel & Footwear highlights “critical success factors” that must be taken into account to make the EU Textile Strategy impactful and efficient.
In light of the current EU and its Member States discussions on the extended producer responsibility (EPR) schemes, the Policy Hub together with Circle Economy, Euratex, EuRIC, EuroCommerce, Government of Catalonia, and the Municipality of Milan sent a letter to the European Commission asking for EU-harmonised rules for EPR.
The Policy Hub welcomes the discussions on how to unlock the full potential of textile waste - including apparel and footwear. The core message is that textile waste shall ultimately be considered as a new material resource. The future for our sector is a circular textile system, where products are made to last longer, from safe, recycled or sustainably sourced inputs that can recirculate multiple times.
Looking back, the Policy Hub’s two-year progress report reflects on how our policy work started introducing our partner organisations and providing key highlights, such as the number of contributions we submitted to the European Commission. The report also discusses how the Policy Hub has been guiding the industry to become more sustainable.
The COVID-19 pandemic has shaken the global economy. The apparel, textile and footwear industry is no exception. This crisis coincides with sustainability programs and commitments have increasingly becoming the industry norm and steps towards achieving a circular economy and carbon neutrality are taken. Shifting the economy to a more circular one requires all hands on deck and is a collaborative effort by citizens, industry and policymakers who can build upon both existing commitments and new initiatives together. The Policy Hub proposes seven key principles that should serve as a roadmap to ensure economic recovery while also driving the development towards a circular economy.
Vision of the Policy Hub on how to include circular economy principles at the design stage of product development.
The Policy Hub supports the European Commission’s initiative to address the challenge of textile waste and welcomes the consideration of extended producer responsibility (EPR) as an option to implement the regulatory requirement to separately collect textiles by 2025.
The value of creating circular business models has been recognised for many of the EU’s waste streams and within the circular economy agenda – from plastics to electronics to cars – thanks to the substantial benefits to be gained both in environmental and financial terms. Textiles have been identified as one of the waste streams with the highest untapped potential to implement circular practices.