Waste a valuable resource and should be considered as such in the design phase.
The design phase needs to address the eventual product’s end-of-life. The materials, purpose and durability should be factored into the design. This helps avoid products that are only partially circular.
If brands are incentivised to make products with better environmental performance, it will help them take ownership in designing for circularity.
A good example is found in the Jeans ReDesignGuidelines, a project that tackles waste and pollution within Denim production.
Two of the main ways to reduce waste within materials is through using materials that last longer, and by leveraging the potential value of a global recycling industry.
For longer lasting products, we need to promote the use of the least impactful materials based on their purpose. For example, trekking gear that remains sturdy – trek after trek.
To create a global recycling value chain, the industry is investigating the optimised use of renewable, regenerative, recycled and recyclable materials, as well as promoting the use of secondary raw materials.
Optimising the production process is a logical step to reduce waste. We can look at the waste of materials as well as production waste, such as GHG emissions and waste water.
There are several initiatives in place that we should leverage to gain fast results, such as ZDHC for the elimination of chemical waste during production.
For the reduction of GHG emissions, many stakeholders in the apparel and footwear industry have committed to the Fashion Industry Charter for Climate Change by the UN. Those who want to go the extra mile can also commit to the SBTI.
Arguably the most important contribution to the reduction of waste comes with changing consumption habits.
The promotion of secondhand goods over new ones helps decrease new production. Also, the promotion of product life prolonging services through new business models can have a vast impact on any item’s lifecycle.
Current industry's investments in accessible reuse, repair & rental schemes will help consumers become involved and responsible participants.
The combination of industry leadership, awareness of sustainable options throughout the value chain and a consistent set of policy and market incentives will create a level playing field for those products, business models and initiatives that optimise the use of resources and retain the highest possible value in products and materials, hence minimising waste.
The current research and innovation in advanced sorting infrastructure will contribute to the reduction of waste, it is also an emerging industry with great potential value. On top of that, it creates engaged consumers who have the opportunity to become ambassadors.
The Policy Hub – Circularity for Apparel & Footwear is a strong supporter of digitalisation and the use of digital technologies to communicate product information. Digital communication vehicles (for instance QR codes, Data Matrix) would provide better ways to share easily accessible, complete, up-to-date, comparable, trustworthy, and easy-to-correct information. Furthermore, from an environmental perspective, electronic labelling would avoid creating extra waste in the form of more or larger labels and hangtags to accommodate the required information and its translations in a given minimum font/format.
This is a summary document of Policy Hub's position paper on the EU's Sustainable Product Policy.
The Policy Hub – Circularity for Apparel and Footwear supports the EU’s plans to make sustainable products a norm as part of the Sustainable Product Initiative (SPI). We expect that the SPI will ensure harmonisation across the EU and create a needed level playing field when it comes to design requirements of textiles to make them fit for the circular economy. To fully leverage SPI’s potential and achieve its intended goal of making products sustainable, the Policy Hub provides recommendation in this position paper.
In the light of the upcoming regulatory requirement to separately collect textile waste in all EU Member States by 2025 and the expected publication of the EU Textiles Strategy, Extended Producer Responsibility (EPR) is being assessed by policymakers at EU and Member State level as a potential instrument to promote textile waste management as well as to support handling of the expected increase in textile collection volumes. The signatories of this position paper are committed to accelerate circularity in the textiles, apparel and footwear value chain by changing how textiles are produced, used and recirculated into new material, as well as to contribute to attain the sustainability goals.
The Policy Hub’s mission is to help develop a consistent European policy framework that accelerates the transition to a circular system for the apparel and footwear industry, incentivises textile products’ environmental performance at all stages of products’ lifecycle, and stimulates innovation in more sustainable and circular business models, materials, and production processes. In light of the ambitions and the experience of the sector it represents, the Policy Hub – Circularity for Apparel & Footwear highlights “critical success factors” that must be taken into account to make the EU Textile Strategy impactful and efficient.
In light of the current EU and its Member States discussions on the extended producer responsibility (EPR) schemes, the Policy Hub together with Circle Economy, Euratex, EuRIC, EuroCommerce, Government of Catalonia, and the Municipality of Milan sent a letter to the European Commission asking for EU-harmonised rules for EPR.
The Policy Hub welcomes the discussions on how to unlock the full potential of textile waste - including apparel and footwear. The core message is that textile waste shall ultimately be considered as a new material resource. The future for our sector is a circular textile system, where products are made to last longer, from safe, recycled or sustainably sourced inputs that can recirculate multiple times.
Looking back, the Policy Hub’s two-year progress report reflects on how our policy work started introducing our partner organisations and providing key highlights, such as the number of contributions we submitted to the European Commission. The report also discusses how the Policy Hub has been guiding the industry to become more sustainable.
Comparable and reliable claims require a common methodology to assess the impact of a product. Hence in its position paper, the Policy Hub is asking the EU to impose one common methodology and database for making green claims about a product. This is a major change as currently companies are free to choose any methodology to assess the impact of their products. Also, vague and ambiguous blanket claims such as "sustainable product" should be prohibited as they are misleading. Other claims related to sustainability need to follow a vigorous substantiation protocol in order to ensure that they are accurate and understandable to the average consumer.
The COVID-19 pandemic has shaken the global economy. The apparel, textile and footwear industry is no exception. This crisis coincides with sustainability programs and commitments have increasingly becoming the industry norm and steps towards achieving a circular economy and carbon neutrality are taken. Shifting the economy to a more circular one requires all hands on deck and is a collaborative effort by citizens, industry and policymakers who can build upon both existing commitments and new initiatives together. The Policy Hub proposes seven key principles that should serve as a roadmap to ensure economic recovery while also driving the development towards a circular economy.
Vision of the Policy Hub on how to include circular economy principles at the design stage of product development.
The Policy Hub supports the European Commission’s initiative to address the challenge of textile waste and welcomes the consideration of extended producer responsibility (EPR) as an option to implement the regulatory requirement to separately collect textiles by 2025.
The value of creating circular business models has been recognised for many of the EU’s waste streams and within the circular economy agenda – from plastics to electronics to cars – thanks to the substantial benefits to be gained both in environmental and financial terms. Textiles have been identified as one of the waste streams with the highest untapped potential to implement circular practices.